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Why Pricing Your House Right Is Essential

Why Pricing Your House Right Is Essential

Why Pricing Your House Right Is Essential | MyKCM

In today’s real estate market, setting the right price for your house is one of the most valuable things you can do.

According to the U.S. Economic Outlook by the National Association of Realtors (NAR), existing home prices nationwide are forecasted to increase 4.7% in 2020 and 4.1% in 2021. This means experts anticipate home values will continue climbing into next year. Today, low inventory is largely keeping prices from depreciating. Danielle Hale, Chief Economist at realtor.comnotes:

“Looking at the sheer number of buyers, low mortgage rates, and limited sellers, the strength of home prices–which are now growing at the highest pace since January 2018–makes sense.”

When it comes to pricing your home, the goal is to increase visibility and drive more buyers your way. Instead of trying to win the negotiation with one buyer, you should price your house so that demand is maximized and more buyers want to take a look.

How to Price Your Home

As a seller, you might be thinking about pricing your house on the high end while so many of today’s buyers are searching harder than ever just to find a home to purchase. You’re thinking, higher price, greater profit, right? But here’s the thing – a high price tag does not mean you’re going to cash in big on the sale. It’s actually more likely to deter buyers and have them looking at the houses your neighbors are selling instead.

Even today, when the advantage tips toward sellers because there are so few houses for sale, your house is more likely to sit on the market longer or require a price drop that can send buyers running in the other direction if it isn’t priced just right.Why Pricing Your House Right Is Essential | MyKCM

A Trusted Real Estate Professional Will Help

It’s important to make sure your house is priced correctly by working in partnership with a trusted real estate professional. When you price it competitively, you won’t be negotiating with one buyer over the price. Instead, you’ll have multiple buyers competing for the home, and that’s what ultimately increases the final sale price.

The key is making sure your house is priced to sell immediately. That way, it will be seen by the most buyers. More than one of them may be interested, and your house will be more likely to sell at a competitive price.

Bottom Line

If you’re thinking about listing your house this fall, let’s discuss how to price it right so you can maximize your exposure and your return.

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6 SMART HOME DEVICES FOR LESS THAN $100

Every day, the world presents us with new technology. It seems like there isn’t much left that technology can’t do. Thankfully, with every advancement, many items have become more affordable. While a high-tech home may not be the choice for everyone, there are plenty of budget-friendly options to try out if you are interested in making your home a little bit more accessible. Here are 6 items to try:

  1. Smart Speakers

    Setting reminders, asking questions, and playing music on demand has never been so easy! Smart speakers are capable of making lists for you, looking up recipes, and so much more.

  2. Smart Plugs

    Left the coffee pot plugged in and need to turn it off, but you aren’t home? Smart plugs allow you to turn off (and on) something plugged in from your phone. These are also great for lighting systems like lamps or even holiday lights.

  3. Smart Doorbells

    Smart doorbells are an incredible investment. Monitor who is ringing your doorbell, when packages are dropped off, and so much more all with your phone!

  4. Smart Locks

    Lost keys? Need to let someone in to water your plants while you are out of town? Smart Locks allow you to use your phone to lock and unlock your door, or just use a keypad!

  5. Smart Switches

    Smart switches allow you to turn lights off and on with your phone. Next time you forget to turn off the kitchen light and you are already in bed, smart switches can save the day!

  6. Smart Bulbs

    Adjust the brightness of color in any room when you install smart bulbs. Great for kids or rooms where you want to be able to dim the lights!

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How Do Realtors Get Paid?

how do realtors get paid

A real estate agent can streamline the complex process of selling or buying a new home. In return for their guidance and expertise, your agent will typically collect a commission based on a set percentage of a property’s selling price. Read on for an in-depth look into how your agent will be compensated for his or her services.

Digging Deeper into Commissions

Most real estate agents earn a living through commissions, which are essentially payments made directly to brokers for all the necessary services rendered in the purchase or sale of a real estate property.

A commission is typically a percentage of the home’s selling price, although it can sometimes be a flat fee. While agents rely on commissions for income, they usually only get a slice of the pie. To understand how agents are paid, it helps to know about the relationship between agents and brokers.

Agents and Brokers

Professional agents are licensed salespeople who work under the umbrella of a designated real estate broker. It’s important to note that an how realtors get paidagent is not able to work independently and is prohibited from being paid any commission directly by a consumer.

On the other hand, a broker is able to work independently and/or hire real estate agents. In most cases, real estate commissions are paid directly to the broker, who then splits the commission with the agent or agents involved in the transaction.

The broker’s compensation will almost always be specified in the listing agreement, and the rate of the broker’s commission is usually negotiable. Commissions are funded by sale proceeds, and it’s usually the seller who pays them, unless the seller and buyer negotiate a split.

Most sellers factor agent/broker commissions into a home’s asking price, so it could be argued that the buyer pays at least some portion of the commission in either case due to the inevitable increase in the overall asking price.

How Commissions Get Divided

Real estate commissions are often divided among several different people. In a standard real estate transaction, the commission might be shared between up to four professionals, including:

  • Buyer’s agent
  • Buyer’s agent’s broker
  • Listing agent
  • Listing broker

For instance, let’s consider an example of an agent who has taken a listing on a $400,000 property at a 6% commission rate. If the home sells for the asking price, the listing broker and the buyer’s agent’s broker would get 50% of the commission ($400,000 sales price x 0.06 commission ÷ 2 = $12,000 each). The brokers would then split the commissions with the agents.

It’s common for commissions to be divided so 40% goes to the broker and 60% goes to the agent; however, the split could also be split at whatever ratio the broker and agent have agreed upon. In a 60/40 split, each agent in the above example would receive $7,200 ($12,000 X 0.6), and each broker would receive $4,800 ($12,000 X 0.4). The final breakdown would be:

  • Buyer’s agent—$7,200
  • Buyer’s agent’s broker—$4,800
  • Listing agent—$7,200
  • Listing broker—$4,800

Commissions are sometimes divided among fewer people. For instance, when brokers list a property and also identify a buyer, they may keep the full 6% commission. Or, if a listing agent sells a home acting as both the buyer’s agent and listing agent, he or she would only need to split the commission with the sponsoring broker.

Of course, as with almost every other financial transaction, all parties must contend with taxes and business expenses. This includes everything from federal, state and self-employment taxes to the many costs of doing business, including dues and fees, insurance and advertising. All of this can turn what appears to be a substantial commission into a much more modest profit.

Things to Consider

Commissions are typically only paid when a transaction settles. There are certain instances, however, when a seller might be liable for the broker’s commission even when a real estate transaction is not closed. For example, if the broker already has an offer from a willing and able buyer, he or she may still be entitled to claim a commission if the seller:

  • Chances his or her mind and refuses to sell
  • Has a title with uncorrected defects
  • Agrees with the buyer to cancel the transaction
  • Commits any sort of fraud in relation to the transaction
  • Insists on terms that weren’t included in the listing agreement
  • Can’t deliver possession of the home to the buyer within a reasonable timeframe
  • Has a spouse who refuses to sign the deed after already signing the listing agreement

The Bottom Line

In rare instances, real estate agents are employed by their brokers and paid an annual salary. Most commonly, however, agents earn income through commissions paid to brokers when real estate transactions are settled.

Thinking of buying or selling a home? The Wheaton Team can help. With 60-plus years of combined experience, our team specializes in residential real estate throughout Colorado Springs and all of El Paso County. Let us guide you through each step of the selling, buying and financing process, so you can turn your vision into reality.